A tailor-made, results-driven SEO strategy can help your realty business:
The best SEO strategies use quality content to help brands and businesses drive their web traffic. Relevant information and keywords allow you to reach more interested users and convert them into clients.
You position yourself as an industry expert by creating and publishing quality SEO content. This convinces your target customers to trust you. People who read your content and find it helpful will further engage with your brand, bringing it to everyone else’s attention and driving conversions.
SEO for real estate can also help you protect your online reputation. It gives you a way to change people’s perceptions of your brand through accurate content and positive interactions with prospective buyers and current clients.
Finally, investing in real estate SEO can help decrease your paid advertising or social media marketing budget. Citing research from Forrester, HubSpot states that SEO can boost a brand’s ROI (return on investment) 12 times more than other digital marketing strategies.
According to the U.S. National Association of Realtors (NAR), 51% of home buyers found their purchased properties online. This number makes real estate SEO services crucial to achieving sales. Helpful, accurate, and optimized content and seamless user experiences can convince prospective buyers to work with your real estate firm.
Furthermore, consider these other notable statistics about a realtor’s online presence and how people decide to buy properties online.
Our real estate SEO company uses strategies aligned with your business goals, ensuring long-term growth for your firm and its bottom line.
To attract prospective clients, you’ll need a well-optimized website. On-page optimization primarily involves updating existing content targeting specific keywords to boost their search engine rankings and traffic. But besides this task, we ensure other elements such as title tags, meta descriptions, and internal linking can help you reach more prospects.
Your website also needs valuable, unique, and helpful content that answers your target audience’s queries. We’ll look into your ideal clients and their pain points to solve their problems and help you boost your conversion rate with relevant, quality content.
A strong off-page SEO strategy will also help you beat the competition. We can make your website more trustworthy to prospective clients through local SEO, link building, guest posting, and other suitable off-page techniques. In turn, you establish yourself as a real estate expert while gaining buyers and increasing brand awareness.
Reach prospective clients and help them find their dream home with our range of real estate SEO services.
This lifestyle app with a strong reach in Metro Manila leveraged Facebook Ads to propel its customer acquisition and retention efforts. Growth Rocket combined localization and hyper-targeting to drive a significant boost in app installs and usage at lower costs.
StoreHub, a leading retail operating system for SME’s across Southeast Asia, partnered with Growth Rocket to cement its presence in the Philippines. Through Facebook and Google Advertising, the team was able to ramp up the brand’s lead acquisition and regional penetration. The collaboration has led to meaningful bottom-line results since the engagement kicked off in July 2019.
Tenderbites, a meat retailing enterprise, teamed up with Growth Rocket to expand customer reach and ramp up conversions. Through Facebook and Google advertising, we drove a significant boost in conversions and generated greater customer retention.
Anotoys partnered with Growth Rocket with the goal to embed the brand in the local premium toy collectibles market. Our team used a suite of customer acquisition strategies, including Facebook Ads, Google Ads, SEO, e-commerce web development, and content marketing to drive conversions and boost revenue.
Lick Sleeve offers a safe and comfortable leg protection device for dogs recovering from a leg injury. The brand wanted to expand its reach by targeting relevant markets with high purchase intent. Growth Rocket helped boost net revenue and transactions through data-driven, customer-centric, and cost-efficient search campaigns.
Real estate SEO means using suitable strategies to optimize a real estate website, attracting potential clients and allowing it to rank higher in search results.
Optimization techniques used by SEO specialists vary by client, but they mostly include:
Today, SEO specialists ensure that websites meet specific user needs.
Local SEO can help your real estate business reach more clients by optimizing content for local searches. This strategy is particularly useful if you’re competing with other realtors in your area. Think of local SEO as a way to appear in search results once people enter keywords like “homes for sale near me” in Google.
It may take a while before you see results from real estate SEO. You can get results at the very least in three to six months, but other websites may achieve their desired results within a year or longer.
Factors such as Google’s indexing process determine how long SEO can take to drive results.
Depending on your specific needs, our real estate SEO services can focus on:
According to Ahrefs, real estate SEO services can cost realtors $250 to $10,000 monthly, while most businesses pay between $500 and $5,000.
Do keep in mind, though, that you may pay more or less than these average costs. This depends on your desired services and potential partner(s).
Many businesses overlook audits when implementing local SEO strategies. Our quick guide covers the basics of local SEO audits, from their definition to the best time to perform one.
While local and organic SEO can help your business reach its ideal customer, they work differently. We touch on their key differences in our latest blog post.
Internal links help with SEO and user experience, but too many can harm both. We’ve determined the optimal number of internal links a website should have.
Video media has evolved over the years, going beyond the TV screen and making its way into the Internet. Visit any website, and you’re bound to see video ads, interactive clips, and promotional videos from new and established brands.
Dig deep into video’s rise in marketing and ads. Subscribe to the Rocket Fuel blog and get our free guide to video marketing.