Iss is a content marketer by heart, whether she likes it or not. When she’s not telling stories, she’s in the kitchen pretending to be a celebrity chef.
Marketing is a mix of both art and science. But we’re here to talk about the latter. Science in marketing is not a new concept. In fact, it dates back to the 1920s when...
Most digital agencies have mediocre websites. And we can’t blame them. They’d rather spend their time and energy on making clients happy, the same way most architects take...
If you’ve been in business long enough, you’re almost certain you know the purchase funnel by heart. Perhaps, to the point where you visualize potential customers moving...