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Chatbots are currently considered the future of digital marketing. Using artificial intelligence (AI), they streamline communication between a business and its consumers in a...
If you’ve been in business long enough, you’re almost certain you know the purchase funnel by heart. Perhaps, to the point where you visualize potential customers moving...
One thing you should know about digital marketing is that it can be done by anybody as long as you spend time learning the fundamentals. After all, digital marketing is simply...
In today’s modern landscape, digital channels like social media, email, and Google search have made it easier for businesses to connect with their current and prospective...
The SEO world has been asking the same question for ages: how do you get to the top of a search engine results page? There’s no magic wand that guarantees your rise to the top...
The social media landscape has always been ever-changing. Facebook, Instagram, WhatsApp, and other social media platforms consistently introduce innovative features or affordances...
Living in an age where consumers can easily get their hands on vast amounts of data, it is imperative for you to develop more compelling advertising strategies that not only sell...
E-commerce presents numerous advantages to entrepreneurs and companies. For one, e-commerce businesses are open around the clock, which means customers can browse and purchase your...
Due to technological advancements and the proliferation of new communication channels, digital marketing has evolved, with many of the most innovative brands focusing on providing...
If your business has a website, you’d want visitors to engage and take action. Perhaps you want them to fill up a form or make a purchase. And when they do either of the two, you...