SEO can help your medical practice:
Google manages over 3.5 billion searches daily, and people always look for information online. This means plenty of people are searching for your clinic.
With medical SEO, your practice helps more people find it whenever they search.
People looking for medical practices like yours rely on Google for options. Using SEO for medical clinics helps your prospective patients find your office first and directs them to your website.
Besides your office, many other medical practices aim to increase website traffic. Your office overlooking SEO moves your competitors above you in search results.
Conversely, investing in medical SEO can outrank competing practices while driving traffic to your website.
SEO also introduces your medical practice to searchers.
Optimizing your web pages consistently and achieving higher search rankings makes you more visible to more people. As users visit your website, they’ll learn everything about your practice, including its mission and expertise. SEO can help increase brand awareness through valuable, targeted content and a great user experience.
Medical professionals are expected to deliver satisfactory care and help people make informed decisions about their health. Online search engines allow these individuals and healthcare companies to address patient needs, driving their revenue as a result.
However, competition awaits on these platforms. You’ll need expert medical SEO services if you want to beat other medical practices, build credibility, and grow your bottom line. These statistics show how professional SEO services can help your practice succeed in the competitive, fast-paced search landscape.
By working with a trusted medical SEO agency like Growth Rocket, you can earn patients’ trust and increase your revenue. Our SEO experts devise strategies based on each client’s background, ideal customer, competitors, and business goals. Moreover, we use data to improve existing tactics and help our clients achieve their desired results.
With many people searching for healthcare providers online, you must ensure they see your practice first.
On-page SEO helps you reach prospective patients through accurate, valuable content that answers their questions and a good user experience. This means targeting relevant keywords, improving website navigation, organizing web pages, and optimizing site speed.
Although your prospective patients search for medical-related information on the Internet, they’re extremely cautious of false or misleading content.
To help them avoid unreliable sources, our content development experts will produce accurate content based on your target keywords. Overall, your prospective patients get high-quality, factual information, convincing them to trust your practice.
We can also include off-page optimization in your SEO strategy. This is especially important if you operate in a specific area and compete with other practices.
With off-page SEO, you can increase your visibility outside of your website. We’ll use tactics such as targeting local keywords to attract more patients and stay ahead of your competitors.
Our medical SEO specialists have driven remarkable results for clients with these tried-and-tested strategies.
This lifestyle app with a strong reach in Metro Manila leveraged Facebook Ads to propel its customer acquisition and retention efforts. Growth Rocket combined localization and hyper-targeting to drive a significant boost in app installs and usage at lower costs.
StoreHub, a leading retail operating system for SME’s across Southeast Asia, partnered with Growth Rocket to cement its presence in the Philippines. Through Facebook and Google Advertising, the team was able to ramp up the brand’s lead acquisition and regional penetration. The collaboration has led to meaningful bottom-line results since the engagement kicked off in July 2019.
Tenderbites, a meat retailing enterprise, teamed up with Growth Rocket to expand customer reach and ramp up conversions. Through Facebook and Google advertising, we drove a significant boost in conversions and generated greater customer retention.
Anotoys partnered with Growth Rocket with the goal to embed the brand in the local premium toy collectibles market. Our team used a suite of customer acquisition strategies, including Facebook Ads, Google Ads, SEO, e-commerce web development, and content marketing to drive conversions and boost revenue.
Lick Sleeve offers a safe and comfortable leg protection device for dogs recovering from a leg injury. The brand wanted to expand its reach by targeting relevant markets with high purchase intent. Growth Rocket helped boost net revenue and transactions through data-driven, customer-centric, and cost-efficient search campaigns.
For us, an effective SEO strategy for medical practices is one that’s aligned with client goals. We choose the best tactics for clients based on their objectives.
When it comes to medical practices, they can benefit from a strategy with:
Since local SEO targets location-based keywords, it’ll help you appear in local search results and Google’s Local Pack.
People use keywords like “doctor near me” when searching for healthcare providers online. By optimizing your website and content for these queries, you can attract more patients and convince them to schedule consultations with you.
No, SEO for medical practices isn’t different from other industries. It uses strategies falling under general SEO, although healthcare providers must follow applicable laws.
For instance, medical practices in the U.S. are covered by HIPAA (the Health Insurance Portability and Accountability Act of 1996). This law mandates protecting sensitive patient data from unauthorized disclosure.
Content marketing supports medical SEO through informative blogs, FAQ sections, and service pages targeting patient queries. It involves producing accurate, valuable, engaging, and keyword-optimized content to establish a company’s authority and improve its search rankings.
More importantly, content marketing helps increase brand awareness. Patients can introduce your practice to others by sharing your content.
Medical SEO may take three to six months or longer to yield results. Factors like your website history and competitors determine how quickly your rankings, traffic, and patient inquiries will increase.
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Dig deep into video’s rise in marketing and ads. Subscribe to the Rocket Fuel blog and get our free guide to video marketing.